Media & brand assets

The clearest way to describe Cupr.

Approved wording, downloadable logos and essential background for event organisers, partners and press.

Current status: Cupr is a pre-launch concept with an interactive prototype. Example makers, availability, prices and transactions shown in the demo are illustrative.

Cupr at a glance

StatusPre-launch concept
Starting marketPoole, Dorset
ModelOrder ahead & collect
FounderPeter Hart

Cupr is designed around a simple idea: coffee should be able to fit into the journey someone is already making. Customers would discover approved nearby makers who are available, choose from the maker’s menu, order ahead and collect as they pass.

Makers would control their own menus, prices, availability and order capacity. Coffee is the initial focus; suitable cakes, pastries and snacks could be added as the service develops.

Approved descriptive copy

One sentence

Cupr is a pre-launch local marketplace designed to help people order coffee from approved nearby makers and collect it along journeys they are already taking.

Short description

Cupr helps people discover approved local coffee makers near the journey they are already taking. Customers choose a drink, order ahead and collect with minimal additional travel. Makers control their own menus, prices, availability and capacity. Cupr is beginning with a focused pre-launch concept in Poole.

Company overview

Cupr is a pre-launch local marketplace concept built around “coffee between places”. It is designed for occasions when someone wants a prepared drink but a conventional café would add an inconvenient stop or unpredictable queue. Through Cupr, customers would see approved nearby makers who are currently available, review their menu, price, collection information, hygiene details and allergens, then order ahead and collect as they pass. Makers would control their own prices, menus, operating windows and capacity. Cupr does not rely on a delivery fleet; the intended experience is collection along an existing journey. The proposed first market is a concentrated pilot in Poole, Dorset, designed to test reliable local supply, repeat paid use, customer trust and sustainable transaction economics before wider expansion. Coffee is the launch category, with the potential for suitable makers to add cakes, pastries and snacks as the platform develops.

“Coffee does not always need to be somewhere you travel to. Cupr is about fitting a good local coffee into the journey you are already making.” Peter Hart, founder of Cupr

Official logo assets

Use the approved Cupr artwork without redrawing, rotating, recolouring or adding effects. Leave clear space around the mark and keep it square. The transparent PNGs are suitable for most digital uses.

Approved Cupr logo shown on an espresso-brown background
Dark-background previewThe same approved artwork, shown for contrast testing.
Espresso#24140E
Cupr orange#FF6B35
Cream#FFF9EF
Ink#171310
Download all media assets

About the founder

Peter Hart

Peter Hart is the founder of Cupr, a Dorset-based entrepreneur developing practical digital business concepts. He is completing a BSc (Hons) in Computing & IT with Business through The Open University. With Cupr, he has taken the idea from an everyday observation into a public prototype ready for structured local testing.

An approved founder photograph is available on request.

Media and partnership enquiries

For interviews, event information, higher-resolution artwork or questions about the proposed Poole pilot, contact Peter Hart.

Websitecupr.me
Social handle@cuprme

Please use “pre-launch concept” when describing Cupr. The public prototype demonstrates the intended experience; it does not represent a live marketplace or completed customer transactions.